Veteran MC changes views on success in rap
After almost seven years of grinding in the rap game, Miami-based rapper, Lamborghini Law still has a lot to accomplish. The MC, who was introduced to Hip Hop during the 90s, which many call the Golden Era of the culture, has seen the genre go through many transformations. At this stage in the game, success takes on a new meaning for the independent artist.
“My definition of success, right now, would be stability,” Law said. “You know what I am saying? The ability to have the funds or the profit made from your merchandise or your sales … to take care of your family and still be able to do you at the same time. I feel like that is success, right now.”
Law, now in his early thirties, is viewed by some as an older rapper. According to a 2016 study completed by Billboard the average age of a charting, Hot 100, artist topped off at 28-years-old.
“Due to the fact that I am in an older class, that is the reason why I do not get that support because I am a part of the demographic that is not consuming Hip Hop anymore,” he said. “You know what I am saying? People our age, 32, 31, they are still listening to ‘Pac, Juelez Santana, [Lil] Wayne all the music they fell in love with as teenagers. Nobody fell in love with Lamborghini Law as a teenager. You understand me? So I am actually going at the parents to buy my music rather than the kids.”
While many artist struggle to find a reason as to why more Miami rappers have not made waves on the national scene, Law attributes the lack of bigger acts to a respect issue.
“I think it is a real thing because people in the game do not really respect Miami as a music city, outside of Latin music,” he said. “Yeah, pretty much. If you watch Netflix and watch the show Rhythm + Flow, as you can tell, they did not hit Miami. Because Miami is not a Hip Hop music hub for real. They do not really respect us in the game, like that. They are not coming to Miami for a reason … we are not consistent here.”